Why your business will benefit from animated explainer videos?

What is an explainer video?

It is already in the name, an explainer video is a video that explains a product, service, or concept. Technology software, for example, is sometimes sophisticated and needs to be simplified in order to appeal to clients. If your new software helps you handle data or information, for example, and it's fairly detailed or unique, you should include a great explanation film.

Furthermore, explainer videos are often 1-3 minutes length to appeal to people's short attention spans; additionally, an explainer video business will frequently use a clear and entertaining narration to guide viewers through the product, service, or concept.

 Take a look at the video we created for our own brand, we wanted to show our clients exactly what we do. 

So, now you know what an explainer video is – but why should you make it animated?

Yes, technically, you can use live-action for your explainer video. It’s exactly the same thing, except you are filming real people in a real location. 

Why should I choose an animated explainer video?

Animation simplifies complex ideas.

Explainer videos, as previously stated, clarify complex ideas; nevertheless, animation can make this even more successful. The brain is immediately at peace when the visuals themselves are sleek and uncomplicated, regardless of the topic being explained.

The observer may be intimidated by a visual that is more busy or detailed. Keeping it as simple as possible, on the other hand, keeps their attention and understanding. 

Animation is universally appealing

Do you recall watching cartoons as a kid? What about that one you kept watching over and over, much to your folks' amusement? That interest doesn't actually fade away; it just manifests itself in new forms.

Explainer videos with animation can have the same effect on individuals of all ages. We humans enjoy animation because it is soothing, gratifying, and full of character. Why not use this to your advantage in your marketing?

Animated videos will set you apart from your competitors

Animation, like the examples above, impresses your customers. This is due to the fact that it is a specialised ability that only a few people – including an explainer video firm – possess. As a result, animated explainer videos will be given a little more credit for their efforts.

Even if it wasn't as difficult to build as many imagine, your audience will often be unaware. Motion graphics videos, for example, are far easier to create than 2D animation from scratch. Many individuals who aren't in the know – perhaps you included – will mistake them for one and the same. (To learn the difference between motion graphics and animation, see here.) 

People will remember your brand

Animated explainer films, like brand recall, will keep you thinking about them for a long time after you've seen them — assuming they're good enough. This is due to the fact that animation has its own unique personality and magic touch that cannot be fully recreated. It's essentially a conversation starter and a sought-after item in and of itself. So, if you want to obtain this position for your brand, use it.

Customer engagement will increase as a result of memorable videos, which means more shares, views, and talk about your business. Use an animated explainer film to take advantage of this.

Here is a video we made for a client advertising her Baby Development classes.

Short, snappy and to the point 

People just do not have the time or energy to sit and read text. This is why video is so effective. You can take written content and turn it into animated graphics mixed with a voiceover explaining every you want them to know. 

By making these short and snappy you can really get the message out there whilst keeping the audience engaged. After all we all click off of long adverts or wish they wasn’t shown at the start of our favourite TV shows. Animated explainer videos will allow people to know, after 1 minute or less, whether they need your services or they don’t.

Interested in getting your own animated sales video created? 

If this sounds like something your business could benefit from, drop us a message and we will be happy to help. We have helped many of our clients by creating them amazing animated sales videos and they absolutely love them. 

We can turn them around fast with all Graphics, Animations, Sound FX and voiceovers all done in house. 

Get in touch today.