Key steps to getting your new business online

Started a new business venture in 2020? well you have come to the right place because in this blog you will learn the key steps to getting your business up and running online and to bring in more traffic and engagement. Assuming you have already registered your new business name and brought your domain name, here are the best ways to increase your business presence online.

1. Branding

First things first, with any new company, your branding needs to be established? to help you stand out from the crowd. This will remind people why they should use your business. Whether that is a product your sell or a service you provide. It sets the tone for your business and gives your customers a sense of why they should choose you.

here is a list of things which can help your branding:

1. Logo - Keep it simple but stand out
2. Slogan / Strapline - What your business aim is
3. Colour Scheme - Meaning behind why these colours. Keep it consistent
4. Imagery - Ensure you are using the highest quality images of your products / services.

2. Website

Once your branding is complete you need to get your business online, first step to this is a website. The place your customers will come to view who you are, what you do and whether they will choose to use you in the future.

You need to understand what you want people to do on your website, whether that is to purchase a product (E-commerce) or you want them to get in contact or simply just want them to visit your business premises. This is important to getting conversions as you know your branding and then you can get the website designed around this.

3. Social Media

Now your website is all built and you have a place to send your customers. You need to get more visitors right? Well this is where social media platforms are huge. Marketing your business on platforms such as Facebook, Twitter, LinkedIn, Instagram, you can really gather a following and more people can get to know who you are and what you do.

You need to ensure update these as regularly as possible and you give people a reason to follow you and engage with your content. Here is a list of things that can help people engage with your posts:

1. Offers and deals
2. Competitions
3. Giveaways
4. Business News and updates
5. Share important posts from other creators
6. sharing your blogs from your website
7. Post videos

4. Create engaging videos

Video is the best way to engage people online, instead of reading they want to visually see a short clip of something and move on. Now to remind people of who you are and what you do, you want to be creating short videos to advertise your business.

5. Email Marketing

Building up a contact list of customers is very important as you can remarket to these with Emails. One way to do this is to use a CRM Software to store and manage your list of contacts and you can create marketing campaigns to these. You can also link your website contact forms to this so you automatically gather contacts.

6. Paid for ads

Now you are happy with your business and are ready to start bringing in the sales, conversions or visitors then a great way to do this is to pay for ads to appear on social media and on google. Whether you choose Google, Facebook, LinkedIn, Influencer collaborations, you can set yourself a budget and can excel your business even further.

7. Analyse your business

Over time you will need to start gathering data of sales, customers, staff and so on. With this data you can analyse and see exactly how well you are performing, where you can improve and what really is not working. The best way you can analyse you data in one place is using a CRM software. You can store all of the data you own in one place and perform reports and analysis on important information you need to better understand your business.