Blog / How to gain facebook followers on your business page in 2022?
Running a facebook page can be a full time job in itself. If you are willing to put in the hard work you can gain huge amounts of benefits from it. It is a very powerful website when used correctly and you increase your sales and revenue substantially.
Here we have some helpful tips and tricks to keep your facebook page updated and bring in more followers, in turn bringing in more sales and customers in the long run.
Why Do You Need a Facebook Business Page?
A Facebook Business Page may give consumers with information about your company as well as contact and location information.
Having a well-optimized Business Page can help you to:
- Boost your brand's visibility.
- Increase the number of leads you receive.
- Develop a sense of brand loyalty.
- Increase the number of visitors to your website.
- Emphasize your company's culture.
How to Get People to Like and Follow Your Facebook Page
Once you've created a Facebook Business Page, you should start spreading the word to increase your fan base and engage with new leads. Here are a few ideas for promoting your Facebook Page.
Add social media buttons to your website.
These tiny icon buttons may work wonders in terms of driving people to your Facebook page.
Encourage people to check out your various social channels by including social media icons at the footer of your emails, on your website, and on each blog page.
On your website, include a Follow Button.
By including a follow button on your website, you can eliminate the requirement to visit Facebook entirely. This makes it even easier for a new visitor to follow your Business Page and receive all of the most up-to-date information you publish.
Make a Facebook advertisement.
Running a brief ad on the platform itself is an easy method to get your Page seen. This way, you're reaching out to folks who are already on Facebook and may be interested enough to click "follow."
Use Your Other Social Media Channels to Promote It.
Do you use Twitter? Instagram? LinkedIn? Make a cross-promotional effort!
Make a fast status update informing your other social media followers that they should go to your company's Facebook page.
Tips to Getting More Followers on Your Facebook Business Page
Make use of images
Images that are captivating and relevant might help to increase engagement and reach for your page and content. Post interesting Photos and graphics to keep your followers wanting to like and share as this will increase your reach and maximise following.
Videos are powerful
Videos are the most engaging marketing method out there. A short explainer video can tell potential customers exactly what you do and show trust. Facebook's video feature is powerful.
With the power of smartphones now you can even create amazing video straight from your smartphone. Keep your customers updated with news by creating video blogs or learn how to create cinematic video to show of your products simply with your Smartphone.
You can load your video directly to your company page and then take the source code and embed it on your blog or website. If you are looking to have some explainer videos created for your business we can help.
Keep it interesting
The majority of people dislike a page because the posts are boring. Post content that fits your fans' needs or tackles their pain areas to keep them interested. Industry news, product announcements, and behind-the-scenes content all have the potential to stir curiosity.
Stick to your niche
When you follow a page, you follow because you are interested in what they are posting. Whether that would be about Cars, Sports, Politics, you follow for a specific reason. It is important that you stick to posting about your niche to ensure your followers do not get put off and unfollow. Make sure you are providing them with the content they came for and not random posts that are not relevant.
Make use of Facebook's social media plugins.
Use the Facebook Page Plugin (previously known as the "Like" button) on your other social media sites, as well as your website and blog. The Page Plugin can help you gain likes by adding a like button next to your blog content.
Include a link in each of your emails.
In every email you send, make sure to include a link to your company's website. Your email signature is the ideal location for it to appear in every email you send.
Your Subscriber and Customer Lists are Invited
Make sure to welcome your subscribers if you offer a subscription, such as a newsletter. They've already expressed an interest in subscribing. Instead of the traditional "join our fan page," ask them to "join our Facebook community" or "write on our Facebook wall."
Engage with Pages That Are Similar
Engagement is a two-way street. Leave thoughtful comments on relevant posts in your field of expertise on a regular basis. Make sure your comment is posted on your company's page, not your personal one.
Cross Promote on Other Social Sites
Be creative. A simple “like us on Facebook” might not be enough. Point your Twitter followers or LinkedIn connections to relevant content or discussions happening on your page for a more powerful impact.
Use Contests & Giveaways
Everyone loves free stuff. Well one way to really get shared around and hype people up is to offer giveaways or contests. Simply just asking your customers to follow your page and like the post can help get your business out to all of their friends and followers. This in turn will bring in more people looking to enter.
The better the prize the more chance of gaining a huge following. Yes this costs you but not nearly as much as paid advertising and can even bring in more that paid would.
Tell Don't Sell, Use the 80/20 Rule
Keep your promotional content to a minimum. Stick to interesting content rather than selling. Use the 80/20 rule. Make 80 percent of your content informational and informative and the other 20% promotional.
Offer Discounts
Exclusive discounts for Facebook fans are a great incentive. In fact 42 percent of people say that they like a company page for the exclusive coupons and discounts.
Optimize Your Page's SEO
Just like your website, you can optimize your Facebook page for search. Use relevant keywords in your title and About section. Make sure your profile is complete and has a consistent name, address and phone number. Link to your page from your website and other social media accounts.
Create a Facebook Group
Topical groups can be an excellent way to reach prospects and increase engagement. Create an industry related group directed at your target audience and use it to build relationships and trust.
Offer True Value
Post content that meets a need for your readers, your posts will get liked and shared and this engagement will lead to new likes for your page. Pay attention to what's happening in your industry and offer unique insights.
Add A “Like Us on Facebook” Link To The “Thank You” Page On Your Website
Customers are more likely to engage when they've just made a purchase they're happy about.
Join Relevant Industry Groups
Engaging on groups related to your business can drive traffic to your company page. If readers like what you have to say they will hover over your name and see your about page, which should include your company page URL.
Post Regularly
Posting sporadically sends a bad message. If you want people to invest their time in your page establish a regular pattern of posting useful valuable content.
